Helping B2B & B2C SaaS increase global conversions, reduce churn, stay compliant, and scale up fast

Paddle - Payments Infrastructure for SaaS

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Building in public (BIP) is a new trend, and one we love to see. Find out everything you need to know about this act of SaaS storytelling and community building, right here.

Build in public: 10 threads to boost engagement

“Build in public” or “building in public” may or may not be a phrase you’ve come across. Mainly because it’s pretty new. But we’ve been keeping our eyes peeled on the Twittersphere to see how builders and founders are using this new trend. 

We’re waving goodbye to 2021, and saying a big hello to 2022. What expectations have we got for the SaaS industry in the new year? We asked our colleagues, friends, and fellow SaaS enthusiasts that very question.

We see you, 2022: four B2B SaaS trends to keep your eye on

As we head towards the end of another record year for the SaaS industry, SaaS leaders all over the world are busy planning for the next 12 months. In this post, we unpack 6 popular goal setting frameworks for SaaS to help you set your business up for success in 2022.

6 goal-setting frameworks for SaaS companies to use in 2022

Last week, we hosted a webinar to introduce both our three new payment methods, as well as our email localization product update. We take you through what’s what, and how it’s going to help you sell on a global scale.

Introducing our newest product updates to help you sell globally

What is ‘self-serve first’ and what makes it a great model for SaaS businesses? You’re about to find out with these 5 reasons on why it will boost your customer acquisition.

Why self-serve first is a winning approach for customer acquisition

With developers’ time more precious than ever, how do you prove your product’s value to them? For one, you can work on your pricing. Here’s how to strengthen your pricing model to get their attention.

5 ways to strengthen your pricing strategy as a dev platform

Edtech has helped to modernize what was a very traditional industry, but that’s not to say it’s an easy feat growing an edtech business. Here are 9 common challenges for edtech businesses, and how to overcome them.

9 challenges edtech businesses face and how to overcome them

What is considered to be the ‘right’ pricing for your product will change, from its launch to expansion, and beyond. This requires pricing optimization throughout your product lifecycle - we’re about to tell you why it’s important and how to go about it.

How to make an impact through pricing optimization

In the wake of the pandemic, businesses are realizing the old way of working isn’t up to scratch. As we move towards more (or total) flexibility in our working days, we take a look at how to successfully go digital-first.

8 steps to a digital-first workplace

With benefits including easier conversion and more revenue, the freemium model is a favorite in the world of SaaS. Here’s what you need to know to determine if it will work for you.

What is freemium and why is it a winning model for SaaS businesses?

You’ve got a loyal fanbase for your freemium product. Great news. But how do you get those users over the payment hurdle to become paid subscribers? Here are 6 key steps to convert your free users into paying premium customers.

Freemium to Premium: 6 conversion techniques for SaaS

Freemium is a popular pricing option within the SaaS industry, but whether it works for your business is another question. Here are the key metrics you need to track your freemium success.

Key metrics to track for converting freemium to paid

PayPal is one of the most popular and well-known payment methods, with a number of benefits for businesses and customers. But does it remain the best and most cost-effective option for SaaS businesses?

Handling online payment processing: the alternatives to PayPal

We sat down with Paddle’s own Chief Strategy Officer and Senior Payments Product Manager, Harrison and Quinisha for a chat about payment processors, covering what they can - and can’t - do for your SaaS business. Get the lowdown.

5 reasons why payment processors aren’t fit for SaaS

Looking to optimize your pricing? We take you through what to consider to make sure you’ve got the strongest and best pricing strategy for your SaaS business.

5 things to consider when optimizing your pricing

Five things to consider when optimizing your pricing

This quick guide to value-based pricing tells you how to calculate your perceived value, how rewarding this strategy can be for SaaS businesses, gives you examples of it in action.

How to calculate and implement value-based pricing

We sat down with two CFOs for an open chat about the pains of global software sales tax, and how businesses can best handle the thousands of different tax jurisdictions out there.

Navigating global sales tax liability, straight from the experts

With over 40 countries having introduced sales tax on digital goods and software, we explain what this means for international SaaS businesses like yours. Get ready for the highs and the lows of global sales tax.

The ultimate guide to SaaS sales tax and selling internationally

Learn all about tiered pricing, how it differs to volume pricing, and how it could benefit your business.

Tiered pricing: the ultimate pricing strategy to incentivize your customers

If you’re pursuing international customers, you need to think about more than just converting currencies when it comes to your pricing. We take a look at the ins and outs of pricing localization, and why it’s so important when it comes to scaling your SaaS business.

Localized pricing: What is it and how can it increase your revenue?

Learn all about volume discount pricing - how a volume discount works, what businesses it works for, and how it could benefit your software business.

Leah Messenger