Too often, SaaS businesses are failing to accurately calculate their churn rate - or even consider it at all. We tell you how to calculate churn properly, how important the metric is for your business, and how to reduce it.

How to calculate (and reduce) your churn rate

What is churn?

Why is itimportant?

Different types of churn

How to calculate churn

Variables to consider

Four variables to consider when calculating churn

Churn rate in SaaS industry

Good churn rate for SaaS

How to reduce customer churn

Knowing what percentage of your customers are renewing their subscription is a key indicator of success. Here's everything you need to know to measure and understand your performance.

The SaaS guide to customer renewal rate

What is renewal rate

What is customer renewal rate and why is it important?

Why should SaaS businesses care

Why should SaaS businesses care about their renewal rate?

Renewal rate vs retention rate

The difference between renewal rate and retention rate

Different types of renewal rate

Different renewal rates and how to calculate them

Improve your renewal rate

How much revenue is a good amount of revenue? One answer is when it is more than you spent generating it. In other words, when it turns from revenue into profit. 

How to calculate and reduce payback period

What is a payback period

What is a payback period and why is it important?

How to calculate it

Issues with calculating payback period

Issues with calculating payback period and how to overcome them

What is a good payback period?

Payback period and other SaaS metrics

How payback period relates to other SaaS metrics

Ways to reduce payback period

What is ARPU and why is it an important metric for SaaS? Discover what factors influence ARPU and how to grow ARPU in your business.

Understanding Average Revenue Per User (ARPU) and how to grow it

Understand what average revenue per user is all about and how the metric can be used to understand and improve the performance of your business.

What is ARPU

What is average revenue per user and why is it important?

How to calculate ARPU

How to calculate Average Revenue Per User

Variables to control for when calculating Average Revenue Per User

What is a good ARPU?

Three ways to grow ARPU

Three ways to grow Average Revenue Per User in your business

Payments infrastructure and ARPU

How a unified payments infrastructure supports ARPU growth

Understanding average revenue per user (ARPU) and how to grow it

Explore popular SaaS benchmarks, how to put them to use, and common pitfalls.

SaaS benchmarks: What to measure, and how

What to benchmark

Choosing benchmarks

How to decide the right benchmarks for your business

Benchmark examples

5 takeaways

Enable better benchmarking

How your payments infrastructure enables SaaS benchmarking

What is monthly recurring revenue or MRR, and why is it so important to SaaS businesses? Check out our ultimate guide and make sure you're getting it right.

The SaaS guide to monthly recurring revenue (MRR)

What is MRR?

Why is MRR an important SaaS metric?

How to calculate MRR

What is a good MRR rate?

What MRR doesn’t measure

MRR-related metrics

Five ways to grow your MRR

Get to grips with customer acquisition cost as a saas metric, why it's important and how to use it to understand and grow your business' performance.

The SaaS guide to customer acquisition cost (CAC)

Which SaaS businesses should be interested in customer acquisition cost?

How to calculate customer acquisition cost

The relationship between customer acquisition cost and customer lifetime value

3 ways to manage customer acquisition costs

Understanding SaaS metrics is crucial for any SaaS leader looking to measure performance and make data-driven decisions about growth. Unfortunately, the topic of SaaS metrics is also a bit of a minefield.

The ultimate SaaS metrics guide: What to track and why

Understanding SaaS metrics is crucial for any SaaS leader looking to measure performance and make data-driven decisions about growth.

Unfortunately, the topic of SaaS metrics is also a bit of a minefield with literally hundreds to choose from (and even different ways to calculate them 🤯 ) – just to keep you on your toes. 

What are SaaS metrics and why are they important?

Choosing the right metrics for your SaaS business

Customer lifetime value is an essential metric for understanding the performance and potential of a SaaS business. Here's everything you need to know about the metric and how to improve it.

The SaaS guide to customer lifetime value (CLV)

What is CLV

Why is it important

Why is customer lifetime value important?

How to calculate customer lifetime value 

CLV benchmarks

Factors influencing CLV

Factors influencing customer lifetime value

CLV + other metrics

Customer lifetime value and other SaaS metrics

How to increase CLV

Eight powerful ways to increase your customer lifetime value

Impress VCs with a robust financial model. Learn about the metrics to include, and the pitfalls to avoid – plus templates to get you started.

SaaS metrics and financial models: What investors are looking for

Key SaaS metrics and how to calculate them

The potential dealbreaker: revenue recognition 

Freemium is a popular pricing option within the SaaS industry, but whether it works for your business is another question. Here are the key metrics you need to track your freemium success.

Key metrics to track for converting freemium to paid

Our experts share insights on understanding churn for SaaS businesses. Discover how to think about churn and how to manage it across payments, subscriptions and customer success.

Talking Churn: How SaaS business can reduce and prevent churn

Talking churn: How SaaS business can reduce and prevent churn

6 essential ways to analyze churn, the key metrics that matter, and why you can’t afford to overlook the role of payments in churn.

Churn analysis: 6 ways to measure churn in your SaaS business

How to benchmark your churn rate to find out what “good” looks like for your businesses.

SaaS churn rate: What does good look like?

A false decline is when a genuine payment is blocked by the bank and fails, stopping you from receiving the funds. Here’s how you can avoid it.

How false payment declines are costing you revenue, and how to avoid it

Top strategies for SaaS revenue leaders to reduce customer churn (quantifiably!) in just 45 days 💪

Five strategies to reduce churn in SaaS: Quantified in $s and %s

Sustainable growth in SaaS relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue retention (NRR) is the new benchmark metric for SaaS.

Net revenue retention: The new benchmark metric for SaaS

Leading SaaS companies are shifting to a new scale-up model focused on long-term relationships, efficient growth, and net dollar retention (NDR). But what exactly is NDR? Here’s everything you need to know.

What is net dollar retention (NDR) and how do you calculate it?

Why net dollar retention is the metric of necessity

What’s the benchmark for net dollar retention?

So how do I calculate my business’ NDR?

Our experience working with over 2,000 software companies migrating or launching on Paddle is very few SaaS executives are optimizing or are even aware of payment acceptance as an issue. This a deep dive guide to help you get back on track and retain the revenue you’ve already sold.

Payment acceptance: the million-dollar metric most SaaS executives are missing

It’s your most important revenue-generating workflow (that you know nothing about).

How to (meaningfully 👌) calculate payment acceptance

Eight reasons for low payment acceptance amongst software companies

3. Wrong, missing, or expired information

5. Payment requests don’t share the same format

6. Genuine cross-border “foreign” transactions get easily declined

Your software business depends on payment acceptance

What’s the value to my business of improving payment acceptance? 🤷

Helping B2B & B2C SaaS increase global conversions, reduce churn, stay compliant, and scale up fast

Metrics & performance