This guide demystifies the seed funding process to help you decide whether you're ready to pursue seed funding, and gain confidence about what to expect from the experience.

Seed funding for startups: the ultimate guide

When’s the right time to raise seed funding?

How much should you aim to raise in a seed round?

How much equity should you give a seed investor?

How long does seed funding take to raise?

How much revenue does a startup need to raise a seed round?

What are your financing options for seed fundraising?

Dos and don’ts for communicating with investors

All SaaS investors like high growth and high retention, and they will pay a premium for companies that have demonstrated those traits. However, the importance of the size of the addressable market differs by stage and from VC to VC.

When investors care about Total Addressable Market (TAM) and how to expand yours

When investors care about total addressable market (TAM) and how to expand yours

If you’re seeking investment of any kind, at any stage of growth, the infrastructure that powers how your SaaS business gets paid matters. A clunky infrastructure costs more, yields less, and can dampen your valuation. A strong one, on the other hand, will help you soar. Here’s how.

Robust revenue infrastructure increases your SaaS company's valuation at every stage

So you’ve got your pitch deck covered but what’s next? We spoke to Notion Capital to find out what SaaS Founders can expect from the VC investment process and how to drive it forwards.

Understanding the VC investment process

Impress VCs with a robust financial model. Learn about the metrics to include, and the pitfalls to avoid – plus templates to get you started.

SaaS metrics and financial models: What investors are looking for

Key SaaS metrics and how to calculate them

The potential dealbreaker: revenue recognition 

The SaaS landscape is increasingly competitive. To survive, new businesses need to be well funded. In this post, we discuss the 5 pillars of investment to discover exactly what VCs are looking for, and how you can make sure your business stands out against the crowd.

SaaS funding: The 5 pillars of VC investment

The COVID-19 pandemic  brought massive growth  to the SaaS industry, as companies were compelled to move  online. Now, SaaS has become the ‘new normal’, with a market that’s  expected to grow 20% year on year by the end of 2021.

Proving the commercial viability and growth potential of your business is part of every SaaS funding round. But what exactly are VCs looking for? Use this checklist to get your business investment ready, with insights from Notion Capital.

SaaS due diligence: What VCs are looking for

Helping B2B & B2C SaaS increase global conversions, reduce churn, stay compliant, and scale up fast

Valuation & funding