Helping B2B & B2C SaaS increase global conversions, reduce churn, stay compliant, and scale up fast

Paddle - Payments Infrastructure for SaaS

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Building sales-led growth on top of product-led growth is a pathway to longterm success for SaaS businesses.

Successful SaaS businesses grow average contract value (ACV)

Failed payments don’t just cost you the missed revenue from customers who are blocked from completing their purchase. Variations in your payment acceptance rate can have exponential effects on your growth in the long term, and with it your valuation.

Minor differences in payment acceptance rates have a big impact on SaaS valuations

Lost revenue compounds over time, so the impact on valuation increases as the situation remains unresolved

What is a “payment authorization rate" and who controls it?

How big an impact do payment approval ratios have on my financials?

How do the financial gains impact valuation?

All SaaS investors like high growth and high retention, and they will pay a premium for companies that have demonstrated those traits. However, the importance of the size of the addressable market differs by stage and from VC to VC.

When investors care about Total Addressable Market (TAM) and how to expand yours

When investors care about total addressable market (TAM) and how to expand yours

If you’re seeking investment of any kind, at any stage of growth, the infrastructure that powers how your SaaS business gets paid matters. A clunky infrastructure costs more, yields less, and can dampen your valuation. A strong one, on the other hand, will help you soar. Here’s how.

Todd Gardner