Here's everything you need to know about product-led growth, and exactly why PLG businesses are starting to dominate the SaaS landscape.

The ultimate SaaS guide to product-led growth

What is PLG?

PLG vs other SaaS growth strategies

Five benefits of PLG

Implementing PLG

Three PLG pillars

Three PLG accelerators

Three PLG examples

Is PLG right for your business?

Too often, SaaS businesses are failing to accurately calculate their churn rate - or even consider it at all. We tell you how to calculate churn properly, how important the metric is for your business, and how to reduce it.

How to calculate (and reduce) your churn rate

What is churn?

Why is itimportant?

Different types of churn

How to calculate churn

Variables to consider

Four variables to consider when calculating churn

Churn rate in SaaS industry

Good churn rate for SaaS

How to reduce customer churn

Discover how to build and implement a solid expansion strategy for your SaaS business. Explore the different ways to increase your expansion revenue and drive results for your business.

The ultimate guide to SaaS expansion

Discover how to build and implement a solid expansion strategy for your SaaS business. Explore the different ways to increase your expansion revenue and deliver results.

What is expansion in SaaS

Three ways to expand

1. Existing accounts

2. New customer segments

3. New geographies

Implementing your strategy

How to implement your expansion strategy (and the pitfalls to avoid)

1. Research, research, research

2. Not all markets are alike

3. Get your tech in place

Measuring success

Measuring success with metrics that matter

Building in public (BIP) is a new trend, and one we love to see. Find out everything you need to know about this act of SaaS storytelling and community building, right here.

Build in public: 10 threads to boost engagement

“Build in public” or “building in public” may or may not be a phrase you’ve come across. Mainly because it’s pretty new. But we’ve been keeping our eyes peeled on the Twittersphere to see how builders and founders are using this new trend. 

Building sales-led growth on top of product-led growth is a pathway to longterm success for SaaS businesses.

Successful SaaS businesses grow average contract value (ACV)

Explore popular SaaS benchmarks, how to put them to use, and common pitfalls.

SaaS benchmarks: What to measure, and how

What to benchmark

Choosing benchmarks

How to decide the right benchmarks for your business

Benchmark examples

5 takeaways

Enable better benchmarking

How your payments infrastructure enables SaaS benchmarking

What is monthly recurring revenue or MRR, and why is it so important to SaaS businesses? Check out our ultimate guide and make sure you're getting it right.

The SaaS guide to monthly recurring revenue (MRR)

What is MRR?

Why is MRR an important SaaS metric?

How to calculate MRR

What is a good MRR rate?

What MRR doesn’t measure

MRR-related metrics

Five ways to grow your MRR

All SaaS investors like high growth and high retention, and they will pay a premium for companies that have demonstrated those traits. However, the importance of the size of the addressable market differs by stage and from VC to VC.

When investors care about Total Addressable Market (TAM) and how to expand yours

When investors care about total addressable market (TAM) and how to expand yours

With so much competition in the industry, how do you compete, survive and thrive as a new software business? To answer that, you need to understand how software companies really grow, and boy, have we got the guide for you. 🔥

Growth strategies for SaaS: The five stars framework

SaaS is showing no sign of slowing down. With so much competition in the industry, how do you compete, survive and thrive as a new software business? To answer that, you need to understand how software companies really grow.

What are the biggest factors of SaaS growth?

The game-changing growth strategies for SaaS: The five stars framework

We’re waving goodbye to 2021, and saying a big hello to 2022. What expectations have we got for the SaaS industry in the new year? We asked our colleagues, friends, and fellow SaaS enthusiasts that very question.

We see you, 2022: four B2B SaaS trends to keep your eye on

From developing robust product and GTM strategies to building the right internal team and processes, dev tools businesses need to stand out to grow. Here’s how to do it.

The top 5 challenges for developer tools companies and how to overcome them

Edtech has helped to modernize what was a very traditional industry, but that’s not to say it’s an easy feat growing an edtech business. Here are 9 common challenges for edtech businesses, and how to overcome them.

9 challenges edtech businesses face and how to overcome them

Faced with increasing competition and economic uncertainty, SaaS leaders are looking to efficiency and scalability as drivers for success. As market demands change, so too does the revenue delivery competitor landscape. Here’s what it means for SaaS.

How the SaaS revenue delivery landscape is changing

After a certain degree of success, product-led SaaS companies find themselves pulled upmarket, doing business with large companies who have different expectations and requirements. Here’s what that means for your revenue delivery infrastructure.

Three considerations for PLG SaaS businesses looking to sell to large companies

Upsells and cross selling are part and parcel of growing a successful SaaS business. But this comes with new requirements for how you deliver and recognize revenue.

How upsells and cross-sells complicate your revenue delivery

Key to scaling your SaaS business effectively is defining, implementing and optimizing your pricing strategy. What does that take in practice?

How to optimize your SaaS pricing in practice

Over the course of the previous four parts of this series, we’ve covered a number of ways in which you can grow your SaaS business, and the implications each has for your revenue delivery requirements.

When should to look to move downmarket and how making the move could significantly improve your long-term revenue.

Moving downmarket: When does it make sense to expand your market?

Your product is accessible to a wider audience

You have a new product you can build upon

Helping B2B & B2C SaaS increase global conversions, reduce churn, stay compliant, and scale up fast